with pupils from the KTA 2 school in Hasselt from the publicity department, I made a logo alphabet in which:

adidas stands for a
british petrol stands for b
chicago bulls for c
and so forth

and then we used this alphabet to write:
when the woodcutter enters the woods
carrying his axe on his shoulder
the trees tremble and say
luckily that axe handle is one of us


Commissioned by Team Vlaams Bouwmeester